Saturday, October 15, 2011

Cocoa: the cure for all that ails us

I had mentioned to Lynne that I wouldn't mind going to Bournville, the location of the original Cadbury's factory. They have created a factory tour that is a hybrid of the Tillamook Cheese Factory and Disneyland, part informational and part entertainment. So my new fairy godmother booked us tickets that allowed entry at 10:10 on Saturday morning. Efficiency to the nth degree.
We were ten minutes late, but they still let us in.
Our senses were accosted by chocolate on all sides. We smelled chocolate, we saw chocolate, and, at the end, we tasted chocolate. 
And purple was the colour of the day.


The Cadbury business model is unique and interesting. The story begins in 1824 when a young Quaker named John Cadbury opened a store in Birmingham. He sold coffee, tea, drinking chocolate and cocoa. He hoped that his products might provide an alternative to alcohol. His products were of the highest quality and by 1842, he was selling 11 kinds of cocoa and 16 kinds of drinking chocolate.
He was joined in the business by his brother and soon they had a Royal Warrant to provide chocolate and cocoa to Queen Victoria. 
John's sons developed a product known as Cocoa Essence, the beginning of what we know as chocolate today. They soon outgrew their facilities and moved the factory to a larger one four miles south of Birmingham. The factory and area became known as Bournvillle and had easy access to canals and the railway. 
Cadbury treated its workers exceptionally well. Wages were high, working conditions good, and there were many perks like a swimming pool, pension schemes, and medical care. They built houses for the workers and Bournville became a model community. The company was a pioneer in many areas, not just chocolate. I could go on, but go here if you want to read more about Bournville and the many innovations that  Cadbury developed for its workers.

Speaking of cocoa.
We were, weren't we?
This old label says it all.
Cocoa is complete nutrition, will make you smart, healthy, and give you stamina.
Hilarious!


We rode in a little car through this. It was like It's a Small World, only with a slightly less annoying song. I never did catch the plot, but my grandkids think the pictures are cool.


We watched workers making molded chocolate by hand, which kind of explains the exorbitant price of the full-sized soccer balls. Fourteen pounds and 99p.


And there the little beauties are.


More Dairy Milk in one place than I have ever seen in my life.


Throughout the tour, several very nice workers gave us free chocolate bars.
Into my backpack they went.
One girl gave us extras.
Did I look hungry?
Then, when all was done, we got cups of liquid chocolate with a mix-in of our choice.
Cookie bits for me.
Mmmm.



We had a few minutes before we had to leave to meet the rest of the family for lunch, so we walked around Bournville a little and look what we found.
The Bournville carillon.


I didn't really understand what a carillon was before this. It is a musical instrument comprising a minimum of 23 bells that are played from a baton keyboard. The keyboard looks like the pedals of an organ and is played with the hands, not the fingers. The carillon was installed by George Cadbury in 1906 and now has 48 bells. Carillons are common in Europe but are a rarity in the British Isles. A Carillon School has been established nearby to train the next generation of musicians.


We caught the end of a recital. It made me wish we had been able to hear the whole thing. 
And Lynne bought me a wooden mushroom because Jeff was too cheap.
Thanks Lynne! I think of you every time I see it.

I had been waiting eagerly for lunch. Not because I was hungry (all that chocolate!) but because I was seeing my beloved aunties and uncle for the second time in 44 years.
The food was delicious, the company incomparable.


I have been starved of extended family for decades. I felt like I had been living in a desert and suddenly found an oasis. I sat and watched and listened and soaked in all of that aunty-and-uncle-ness.
We all went back to Lynne and Richard's house afterwards and told stories. 
Well, Uncle Fred and Richard watched the World Cup and Jeff looked up genealogies on my laptop as we talked. But I loved it and every time Aunty Marg started to pack up her bag and leave I said Oh please don't go - I'll eat you up - I love you so! Or something like that. So she stayed longer. 

Here I am, with Connie on the left and Marg on the right.


Uncle Fred on the left. Lovely Uncle Fred, who remembers me for my giggle.


Aunty Pat, who was married to my Mum's brother, joined the group and we had a good giggle.


This is just to prove that Jeff was there and that the aunties approved of him!


I wish we had allowed longer for the family visit.
And this, I am sad to say, is the end.

5 comments:

  1. Visiting the Cadbury factory sounds wonderful! Spending time with family that you haven't seen in so long is even better!

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  2. OK first of all, you had an appointment with chocolate for 10:10 and showed up at 10:20? Not 10:00? I do not understand.

    Also I do not understand this line:
    "And Lynne bought me a wooden mushroom because Jeff was too cheap."

    Jeff? You mean the Jeff who took you to England for two solid weeks of sightseeing and renewing old acquaintance? That Jeff? Oh. OK. Just checking.

    And before I go I must make sure that you know, when you throw your head back so that the roof of your mouth and all your fillings are visible, you are doing more than giggling.

    And I'm all for it.

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  3. Jenny, I think I'm blaming the chocolate tardiness on Richard, and that's all I have to say about that!
    And Jeff has had a sudden attack of frugality. Not when it comes to Jack-the-Ripper tours, mind you, just when it comes to my wooden mushroom.
    And yes, it was full-on hilarity. Good for the soul.

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  4. That sounds like so much fun - chocolate and family - what could be better? :-D

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  5. How awesome to get to reconnect with family like that! And that chocolate tour sounds fabulous. I got a big kick out of that ad. Who knew cocoa was so good for you? :) Love the scientific-looking graph comparing it to beef, eggs, and bread. Too funny!

    ReplyDelete